{"id":448,"date":"2016-02-02T10:00:12","date_gmt":"2016-02-02T10:00:12","guid":{"rendered":"http:\/\/bremomanagement.com\/ca\/portfolio-caso1\/el-headrenting-como-solucion-para-la-direccion-comercial\/"},"modified":"2016-09-07T10:03:14","modified_gmt":"2016-09-07T10:03:14","slug":"el-head-renting-com-a-solucio-per-a-la-direccio-comercial","status":"publish","type":"portfolio","link":"https:\/\/bremomanagement.com\/ca\/portfolio-caso1\/el-head-renting-com-a-solucio-per-a-la-direccio-comercial\/","title":{"rendered":"EL HEAD RENTING COM A SOLUCI\u00d3 PER A LA DIRECCI\u00d3 COMERCIAL"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-ee8ec7989427267dd7cd564a6da29609\">\n.avia-section.av-av_section-ee8ec7989427267dd7cd564a6da29609 .av-parallax 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class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><a href='#next-section' title='' class='scroll-down-link  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='down-open-mini' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Scroll to next section<\/title>\n<desc id='av-svg-desc-1'>Scroll to next section<\/desc>\n<path d=\"M12.96 12.16q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-6.272 6.144q-0.704 0.704-1.536 0l-6.272-6.144q-0.832-0.832 0-1.536 0.768-0.768 1.6 0l5.44 4.992z\"><\/path>\n<\/svg><\/a><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-448'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-d71a51a707c4656b37c9afbbd6138215\">\n.flex_column.av-av_one_full-d71a51a707c4656b37c9afbbd6138215{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-d71a51a707c4656b37c9afbbd6138215 av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-8343b2a06fcf2571c1a3b17dc4c5dd8b\">\n#top .av-special-heading.av-av_heading-8343b2a06fcf2571c1a3b17dc4c5dd8b{\npadding-bottom:0;\ncolor:#ffffff;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-8343b2a06fcf2571c1a3b17dc4c5dd8b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-8343b2a06fcf2571c1a3b17dc4c5dd8b .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-8343b2a06fcf2571c1a3b17dc4c5dd8b .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-av_heading-8343b2a06fcf2571c1a3b17dc4c5dd8b .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-8343b2a06fcf2571c1a3b17dc4c5dd8b .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-8343b2a06fcf2571c1a3b17dc4c5dd8b .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-8343b2a06fcf2571c1a3b17dc4c5dd8b av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >EL HEAD RENTING COM A SOLUCI\u00d3 PER A LA DIRECCI\u00d3 COMERCIAL<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-c282f4cd9bd3f3c176a54b23e2e441a5\">\n#top .hr.av-av_hr-c282f4cd9bd3f3c176a54b23e2e441a5{\nmargin-top:5px;\nmargin-bottom:35px;\n}\n.hr.av-av_hr-c282f4cd9bd3f3c176a54b23e2e441a5 .hr-inner{\nwidth:50px;\nborder-color:#efbb20;\n}\n<\/style>\n<div  class='hr av-av_hr-c282f4cd9bd3f3c176a54b23e2e441a5 hr-custom  avia-builder-el-3  el_after_av_heading  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-d33986b140bd8e03ac046ce4e36b6832 entry-content-wrapper main_color av-flex-cells  avia-builder-el-4  el_after_av_section  el_before_av_layout_row  grid-row-not-first  container_wrap sidebar_right'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_half-763fb7ca417b75d5270dd17ed63c0bb1\">\n.flex_cell.av-av_cell_one_half-763fb7ca417b75d5270dd17ed63c0bb1{\nvertical-align:middle;\nheight:400px;\nmin-height:400px;\nbackground:url(https:\/\/bremomanagement.com\/wp-content\/uploads\/2015\/10\/day-planner-828611-1030x690.jpg) 50% 50% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_half-763fb7ca417b75d5270dd17ed63c0bb1{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_half-763fb7ca417b75d5270dd17ed63c0bb1 av-gridrow-cell av_one_half no_margin  avia-builder-el-5  el_before_av_cell_one_half  avia-builder-el-first  content-align-middle avia-full-stretch'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_half-e00c26a1a439f0f470fd6e7e74fa6685\">\n.flex_cell.av-av_cell_one_half-e00c26a1a439f0f470fd6e7e74fa6685{\nvertical-align:middle;\nheight:400px;\nmin-height:400px;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_half-e00c26a1a439f0f470fd6e7e74fa6685{\npadding:60px 60px 60px 60px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_half-e00c26a1a439f0f470fd6e7e74fa6685 av-gridrow-cell av_one_half no_margin  avia-builder-el-6  el_after_av_cell_one_half  avia-builder-el-last  content-align-middle'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-d71a51a707c4656b37c9afbbd6138215\">\n.flex_column.av-av_one_full-d71a51a707c4656b37c9afbbd6138215{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-d71a51a707c4656b37c9afbbd6138215 av_one_full  avia-builder-el-7  avia-builder-el-no-sibling  first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-cee68b8b2ba1b93b5cca41527d1cb61c\">\n#top .av-special-heading.av-av_heading-cee68b8b2ba1b93b5cca41527d1cb61c{\npadding-bottom:0;\n}\nbody .av-special-heading.av-av_heading-cee68b8b2ba1b93b5cca41527d1cb61c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-cee68b8b2ba1b93b5cca41527d1cb61c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-cee68b8b2ba1b93b5cca41527d1cb61c av-special-heading-h3 blockquote modern-quote  avia-builder-el-8  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >BREMO MANAGEMENT, IMPLICACI\u00d3 PER ACONSEGUIR INCREMENTAR RESULTATS:<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-3e128d09911abf776949821b39a02bfe\">\n#top .hr.av-av_hr-3e128d09911abf776949821b39a02bfe{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-av_hr-3e128d09911abf776949821b39a02bfe .hr-inner{\nwidth:50px;\nborder-color:#efbb20;\n}\n<\/style>\n<div  class='hr av-av_hr-3e128d09911abf776949821b39a02bfe hr-custom  avia-builder-el-9  el_after_av_heading  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>El president d&#8217;una empresa del sector primari amb m\u00e9s de 50 anys d&#8217;activitat dedicada a la fabricaci\u00f3 d&#8217;alimentaci\u00f3 animal, gesti\u00f3 d&#8217;explotacions ramaderes, venda de productes c\u00e0rnics i llet en l&#8217;\u00e0mbit regional, estava preocupat, les vendes sempre havien crescut amb uns marges molt rendibles i amb una quota de mercat del 30 %. El 2008 les seves vendes s&#8217;havien estancat, la seva cartera de clients estava en rec\u00e9s i els marges comen\u00e7aven a minvar. El sector havia patit una gran crisi a causa del cost de les mat\u00e8ries primeres.<\/p>\n<p>El que m\u00e9s li preocupava, no era la crisi del sector, evident tant per a la seva empresa com per a la compet\u00e8ncia, sin\u00f3 l&#8217;immobilisme i falta de projectes en qu\u00e8 es trobava.<\/p>\n<p>Fins al moment no havia necessitat un departament de vendes definit ni estructurat, el seu \u00fanic canal de vendes es redu\u00efa a la xarxa de comercials amb perfil t\u00e8cnic i al personal del servei t\u00e8cnic veterinari. Aquests havien proposat mesures per incrementar les vendes basades en 2 aspectes molt comuns: el preu del producte, que era alt comparat amb la compet\u00e8ncia i el producte, que tenia menor qualitat que el de la compet\u00e8ncia.<\/p>\n<p>La preocupaci\u00f3 del president era la seva visi\u00f3 que en aquests dos aspectes hi havia molt poca consist\u00e8ncia i menys base objectiva per valorar l&#8217;opci\u00f3 de canvis de productes en el seu portafolis o en les caracter\u00edstiques del producte.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><div id='av-layout-grid-2'  class='av-layout-grid-container av-av_layout_row-d33986b140bd8e03ac046ce4e36b6832 entry-content-wrapper main_color av-flex-cells  avia-builder-el-11  el_after_av_layout_row  el_before_av_layout_row  grid-row-not-first  container_wrap sidebar_right'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_half-1778381e11ea64dc686d724e6afa40dc\">\n.flex_cell.av-av_cell_one_half-1778381e11ea64dc686d724e6afa40dc{\nvertical-align:middle;\nheight:400px;\nmin-height:400px;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_half-1778381e11ea64dc686d724e6afa40dc{\npadding:60px 60px 60px 60px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_half-1778381e11ea64dc686d724e6afa40dc av-gridrow-cell av_one_half no_margin  avia-builder-el-12  el_before_av_cell_one_half  avia-builder-el-first  content-align-middle avia-full-stretch'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-d71a51a707c4656b37c9afbbd6138215\">\n.flex_column.av-av_one_full-d71a51a707c4656b37c9afbbd6138215{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-d71a51a707c4656b37c9afbbd6138215 av_one_full  avia-builder-el-13  avia-builder-el-no-sibling  first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-cf0134c863cef7dd7711ec570b47daee\">\n#top .av-special-heading.av-av_heading-cf0134c863cef7dd7711ec570b47daee{\npadding-bottom:0;\n}\nbody .av-special-heading.av-av_heading-cf0134c863cef7dd7711ec570b47daee .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-cf0134c863cef7dd7711ec570b47daee .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-cf0134c863cef7dd7711ec570b47daee av-special-heading-h3 blockquote modern-quote  avia-builder-el-14  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >BUSCAR SOLUCIONS<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-3e128d09911abf776949821b39a02bfe\">\n#top .hr.av-av_hr-3e128d09911abf776949821b39a02bfe{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-av_hr-3e128d09911abf776949821b39a02bfe .hr-inner{\nwidth:50px;\nborder-color:#efbb20;\n}\n<\/style>\n<div  class='hr av-av_hr-3e128d09911abf776949821b39a02bfe hr-custom  avia-builder-el-15  el_after_av_heading  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Arribat aquest punt, el President de la companyia, va analitzar els possibles problemes i va elaborar una proposta al directiu de serveis t\u00e8cnics i vendes:<\/p>\n<ul>\n<li>O b\u00e9 aquest, era capa\u00e7 de liderar un projecte de canvi estrat\u00e8gic per augmentar les vendes de l&#8217;empresa i ajudar a un equip de vendes prou competitiu amb el qual trencar la tend\u00e8ncia negativa, o definitivament es buscaven propostes externes.<\/li>\n<li>El Directiu no tenia cap formaci\u00f3 espec\u00edfica en M\u00e0rqueting ni vendes amb la qual cosa va refusar l&#8217;oferta del president per liderar aquest projecte a causa de la seva falta de coneixement.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_half-91d7975275fd68c5720fa7909f948a56\">\n.flex_cell.av-av_cell_one_half-91d7975275fd68c5720fa7909f948a56{\nvertical-align:middle;\nheight:400px;\nmin-height:400px;\nbackground:url(https:\/\/bremomanagement.com\/wp-content\/uploads\/2015\/10\/rocks-801840-1030x579.jpg) 50% 50% no-repeat scroll ;\n}\n.responsive #top #wrap_all 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id=\"style-css-av-av_cell_one_half-0ae3b650644155c47b2ee9dc92ebf129\">\n.flex_cell.av-av_cell_one_half-0ae3b650644155c47b2ee9dc92ebf129{\nvertical-align:middle;\nheight:400px;\nmin-height:400px;\nbackground:url(https:\/\/bremomanagement.com\/wp-content\/uploads\/2015\/10\/Fotolia_6070572_M-1030x686.jpg) 50% 50% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_half-0ae3b650644155c47b2ee9dc92ebf129{\npadding:60px 60px 60px 60px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_half-0ae3b650644155c47b2ee9dc92ebf129 av-gridrow-cell av_one_half no_margin  avia-builder-el-19  el_before_av_cell_one_half  avia-builder-el-first  content-align-middle avia-full-stretch'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_half-e00c26a1a439f0f470fd6e7e74fa6685\">\n.flex_cell.av-av_cell_one_half-e00c26a1a439f0f470fd6e7e74fa6685{\nvertical-align:middle;\nheight:400px;\nmin-height:400px;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_half-e00c26a1a439f0f470fd6e7e74fa6685{\npadding:60px 60px 60px 60px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_half-e00c26a1a439f0f470fd6e7e74fa6685 av-gridrow-cell av_one_half no_margin  avia-builder-el-20  el_after_av_cell_one_half  avia-builder-el-last  content-align-middle'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-d71a51a707c4656b37c9afbbd6138215\">\n.flex_column.av-av_one_full-d71a51a707c4656b37c9afbbd6138215{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-d71a51a707c4656b37c9afbbd6138215 av_one_full  avia-builder-el-21  avia-builder-el-no-sibling  first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-64d439a9b61bb5939e438d052ec33c66\">\n#top .av-special-heading.av-av_heading-64d439a9b61bb5939e438d052ec33c66{\npadding-bottom:0;\n}\nbody .av-special-heading.av-av_heading-64d439a9b61bb5939e438d052ec33c66 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-64d439a9b61bb5939e438d052ec33c66 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-64d439a9b61bb5939e438d052ec33c66 av-special-heading-h3 blockquote modern-quote  avia-builder-el-22  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >DESCOBRINT EL HEAD RENTING<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-3e128d09911abf776949821b39a02bfe\">\n#top .hr.av-av_hr-3e128d09911abf776949821b39a02bfe{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-av_hr-3e128d09911abf776949821b39a02bfe .hr-inner{\nwidth:50px;\nborder-color:#efbb20;\n}\n<\/style>\n<div  class='hr av-av_hr-3e128d09911abf776949821b39a02bfe hr-custom  avia-builder-el-23  el_after_av_heading  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u201cDespr\u00e9s de posar un anunci a Linkedin i fer algunes entrevistes per a la contractaci\u00f3 cl\u00e0ssica, \u00e9s a dir incorporaci\u00f3 <em>full time<\/em> a la plantilla, al director li van sorgir dubtes.<\/p>\n<p>Una incorporaci\u00f3 total a l&#8217;equip, amb el mercat i els temps canviants, era un risc fins i tot si els costos de contractaci\u00f3 fossin assumibles, els resultats eren incerts.<\/p>\n<p>Llavors va descobrir el <em>head renting part time<\/em>, una modalitat de contractaci\u00f3 de directius professionals externs a temps parcial que li resolia la major part dels seus dubtes:<\/p>\n<p>En primer lloc se\u2019n va adonar que per a les tasques de direcci\u00f3 del departament comercial no s\u00f3n necess\u00e0ries 8 hores al dia, una dedicaci\u00f3 parcial podia ser suficient. El cost podia ser menor i accediria a un talent de primer nivell.<\/p>\n<p>En segon lloc va constatar que la incorporaci\u00f3 d&#8217;aquest talent no hauria d&#8217;afectar a l&#8217;estructura de la plantilla, i en cas que tingu\u00e9s la seguretat d&#8217;haver encertat amb el professional sempre podia fer-se una oferta per a la seva contractaci\u00f3 <em>full time<\/em>.<\/p>\n<p>Finalment es va conv\u00e8ncer que el lloguer del directiu en r\u00e8gim de <em>management as a service<\/em> a una empresa especialitzada li garantia una cerca i selecci\u00f3 professionalitzada, reduint els riscos de no encertar la decisi\u00f3\u201d.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><div id='av-layout-grid-4'  class='av-layout-grid-container av-av_layout_row-d33986b140bd8e03ac046ce4e36b6832 entry-content-wrapper main_color av-flex-cells  avia-builder-el-25  el_after_av_layout_row  avia-builder-el-last  grid-row-not-first  container_wrap sidebar_right'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_half-1778381e11ea64dc686d724e6afa40dc\">\n.flex_cell.av-av_cell_one_half-1778381e11ea64dc686d724e6afa40dc{\nvertical-align:middle;\nheight:400px;\nmin-height:400px;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_half-1778381e11ea64dc686d724e6afa40dc{\npadding:60px 60px 60px 60px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_half-1778381e11ea64dc686d724e6afa40dc av-gridrow-cell av_one_half no_margin  avia-builder-el-26  el_before_av_cell_one_half  avia-builder-el-first  content-align-middle avia-full-stretch'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-d71a51a707c4656b37c9afbbd6138215\">\n.flex_column.av-av_one_full-d71a51a707c4656b37c9afbbd6138215{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-d71a51a707c4656b37c9afbbd6138215 av_one_full  avia-builder-el-27  avia-builder-el-no-sibling  first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-b0e3f7570125b93d035449611419d804\">\n#top .av-special-heading.av-av_heading-b0e3f7570125b93d035449611419d804{\npadding-bottom:0;\n}\nbody .av-special-heading.av-av_heading-b0e3f7570125b93d035449611419d804 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-b0e3f7570125b93d035449611419d804 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-b0e3f7570125b93d035449611419d804 av-special-heading-h3 blockquote modern-quote  avia-builder-el-28  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >EL HEAD RENTING COM A SOLUCI\u00d3 PER A LA DIRECCI\u00d3 COMERCIAL<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-3e128d09911abf776949821b39a02bfe\">\n#top .hr.av-av_hr-3e128d09911abf776949821b39a02bfe{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-av_hr-3e128d09911abf776949821b39a02bfe .hr-inner{\nwidth:50px;\nborder-color:#efbb20;\n}\n<\/style>\n<div  class='hr av-av_hr-3e128d09911abf776949821b39a02bfe hr-custom  avia-builder-el-29  el_after_av_heading  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Un cop presa la decisi\u00f3 Bremo Management va realitzar una primera avaluaci\u00f3 de les necessitats de l&#8217;empresa. Al principi va creure necessari el servei de <em>head renting full time<\/em> amb una involucraci\u00f3 inicial del 60 % durant els sis primers mesos on es va realitzar una primera segmentaci\u00f3 de la cartera de clients, es van avaluar els punts forts i febles amb el disseny d&#8217;un senzill DAFO, en paral\u00b7lel es va fer un primer estudi de mercat i es va comen\u00e7ar a dissenyar un pla estrat\u00e8gic de xoc a curt termini (6 mesos).<\/p>\n<p>El m\u00e9s positiu en aquesta primera fase va ser que tot l&#8217;equip es va adaptar a les noves metodologies de treball agilitant aix\u00ed tots els projectes tant en temps com en costos.<\/p>\n<p>Passats els 6 mesos, l&#8217;empresa ja tenia definida la seva cartera de clients. Es van avaluar els possibles nous clients i es va dissenyar una estrat\u00e8gia comercial a nivell extern i una altra a nivell intern per poder consolidar aquesta empresa en el sector tant primari com en el de la venda de la carn.<\/p>\n<p>Als 6 mesos el servei de <em>head renting full time<\/em>, es va reduir al 40 %, ja que es va introduir el <em>head renting monitoring<\/em> a causa de la promoci\u00f3 interna d&#8217;uns dels t\u00e8cnics amb alt perfil comercial.<\/p>\n<p>En un any l&#8217;empresa tenia l&#8217;estrat\u00e8gia de mercat definida, les vendes havien deixat de caure, tenia nous clients i havia comen\u00e7at a exportar.<\/p>\n<p>En 2 anys es va incorporar en plantilla una Directora de M\u00e0rqueting, a causa de les grans necessitats que tenia l&#8217;empresa a dissenyar un pla estrat\u00e8gic a mitj\u00e0 termini (2 anys). Aquesta incorporaci\u00f3 va ser possible, dirigida i eficient a causa del <em>monitoring<\/em> realitzat per Bremo.<\/p>\n<p>Aquesta empresa en 3 anys havia renovat el 50 % de la seva cartera de clients, aconseguint:<\/p>\n<ul>\n<li>Un dels millors productes de mercat, reconegut a trav\u00e9s d&#8217;unes enquestes de satisfacci\u00f3 fetes pel departament de M\u00e0rqueting.<\/li>\n<li>Els marges s&#8217;havien recuperat.<\/li>\n<li>La projecci\u00f3 en els seg\u00fcents anys era del tot optimista, amb la qual cosa la labor del <em>head renting<\/em> havia finalitzat.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_half-e2ee6e826e86213aac609cba1e503dc5\">\n.flex_cell.av-av_cell_one_half-e2ee6e826e86213aac609cba1e503dc5{\nvertical-align:middle;\nheight:400px;\nmin-height:400px;\nbackground:url(https:\/\/bremomanagement.com\/wp-content\/uploads\/2015\/10\/light-918450-1030x687.jpg) 50% 50% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_half-e2ee6e826e86213aac609cba1e503dc5{\npadding:60px 60px 60px 60px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_half-e2ee6e826e86213aac609cba1e503dc5 av-gridrow-cell av_one_half no_margin  avia-builder-el-31  el_after_av_cell_one_half  avia-builder-el-last  content-align-middle avia-full-stretch'  ><div class='flex_cell_inner'><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":264,"comment_status":"open","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"tags":[],"portfolio_entries":[30],"class_list":["post-448","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-direccion-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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